Multi-Touchpoint Lifecycle Journeys
Reach 8 million+ engaged employees with behaviour-driven campaigns
Peak
High-impact moments
Play
Interactive experiences
Pulse
Always-on touchpoints
Choose Your Customer Connection Strategy
Three powerful approaches to engage employees throughout their journeys on Reward Gateway
🎯
Peak
Create maximum impact with high-visibility moments and premium placements that command attention.
- Homepage takeovers
- Category sponsorships
- New product launches
- Seasonal campaigns
- Premium positioning
Best for brand awareness and launches
🎮
Play
Create engaging, interactive experiences that resonate with employees through creative content.
- Savings calculators
- Wellbeing challenges
- Interactive demos
- Gamified experiences
- Video content
Best for engagement and brand affinity
💓
Pulse
Maintain consistent presence across the employee journey with always-on behaviour-based touchpoints.
- Payday reminders
- Life event triggers
- Browsing retargeting
- Category interests
- Seasonal nudges
Best for conversions and loyalty
Completing Your Media Investment
How lifecycle journeys multiply the value of your existing Reward Gateway advertising spend
The Full-Funnel Employee Engagement Ecosystem
🔍 Traditional Platform Advertising (Top of Funnel)
Homepage & category placements
Promoted discounts & deals
Newsletter sponsorships
Purpose: Drive discovery, impressions, and initial consideration
🎯 Peak & Play Journeys (Top & Middle of Funnel)
Amplify key moments and deepen engagement
- • PEAK Homepage takeover during January wellness focus
- • PLAY Interactive savings calculator for your products
- • Result: 3x higher consideration rates
💓 Pulse Journeys (Bottom of Funnel)
Convert browsers into buyers and buyers into advocates
- • Payday reminders: 45% higher conversion rate
- • Browse retargeting: 25% conversion uplift
- • Life event targeting: New parent, home mover offers
- • Loyalty rewards: Repeat purchase incentives
PULSE Behaviour-Based Campaign Suite
Convert more employees with intelligent, always-on touchpoints
💰 Financial Triggers
- Payday Campaigns: Peak spending moment activation
- Bonus Period: Premium product promotions
- Tax Year End: Benefit maximisation reminders
🎯 Behavioural Triggers
- Browse Abandonment: Re-engage interested employees
- Category Affinity: Cross-sell related products
- Savings Milestones: Celebrate and reward loyalty
🏠 Life Event Triggers
- New Parent: Baby & family offers
- Home Mover: Home improvement deals
- Season Changes: Weather-based promotions
Example: Multi-Touch Payday Journey
"Payday treats coming soon" with preview
"Your exclusive payday offers are live!"
Featured placement with countdown timer
Last chance messaging with social proof
PULSE Journey Investment Guide
Transparent pricing for behaviour-based campaigns across the employee benefits journey
Discovery & Consideration Journeys
Capture employees at key decision moments
💰 Payday Maximiser
Multi-touch campaign around monthly pay dates
Channels: Email, Push, In-App Banners
👀 Browse Retargeting
Re-engage employees who viewed but didn't purchase
Channels: Email, Display Retargeting
🎯 Category Conquest
Target employees browsing competitor categories
Channels: In-App Messages, Native Ads
👶 Life Event Targeting
New parent, home mover, milestone birthdays
Channels: Email, Push, Content Hub
🌤️ Seasonal Moments
Weather-triggered and seasonal campaigns
Channels: Push, Email, Homepage Features
🎁 First Purchase Welcome
Convert first-time browsers into buyers
Channels: Email Series, Exclusive Offers
💳 High Spender VIP
Exclusive offers for top-tier employees
Channels: VIP Email, Early Access
📊 Benefits Education
How-to guides and savings calculators
Channels: Content Hub, Video, Email
Retention & Loyalty Journeys
Maximise lifetime value and build brand advocates
🔄 Repeat Purchase
Timely reminders for consumable products
Channels: Email, Push Notifications
💔 Win-Back Campaign
Re-engage lapsed purchasers
Channels: Email, Exclusive Offers
🎉 Milestone Rewards
Celebrate savings achievements
Channels: Email, In-App Celebrations
⭐ Review & Refer
Post-purchase feedback and referrals
Channels: Email, Social Sharing
🏆 Loyalty Tiers
Tiered benefits based on engagement
Channels: Email, App Features, Exclusive Access
🎈 Birthday Surprises
Personalised birthday month offers
Channels: Email, Push, Special Landing Page
Package Pricing & Volume Discounts
Discovery Bundle
£16,000
5 journeys • Save £2,500
Loyalty Bundle
£15,000
5 journeys • Save £2,500
Full Lifecycle Bundle
£28,000
10 journeys • Save £7,000
Per Employee Touchpoint Pricing
£0.05
Includes all channels • A/B testing • Real-time optimisation • Analytics
Minimum 12-month commitment • Setup fees are once-off • Volume discounts available
Omnichannel Delivery via Reward Gateway
Reach employees where they are with personalised, contextual messaging
📱 Push Notifications
Real-time mobile alerts with rich media
- • Payday reminders
- • Flash sale alerts
- • Personalised offers
Best for: Time-sensitive offers
📧 Email Marketing
Targeted campaigns with dynamic content
- • Segmented audiences
- • A/B testing
- • Rich HTML templates
Best for: Detailed offers, education
💬 In-App Messages
Contextual messages while browsing
- • Category-specific offers
- • Savings calculators
- • Exit intent popups
Best for: Immediate conversion
🎯 Native Placements
Seamless integration within platform
- • Featured offers
- • Category sponsorship
- • Search results
Best for: Discovery, awareness
🌐 Landing Pages
Dedicated brand experiences
- • Product showcases
- • Interactive tools
- • Campaign hubs
Best for: Deep engagement
Start Your Journey Today
Transform your Reward Gateway presence with Peak, Play, Pulse
1
Strategy Session
We'll analyse your current performance and identify opportunities across Peak, Play, and Pulse
2
Custom Roadmap
Receive a tailored plan with recommended campaigns, channels, and investment priorities
3
Launch & Optimise
Deploy campaigns with ongoing optimisation and transparent performance reporting
Ready to Power-up Your Customer Engagement?
Join leading brands already using Peak, Play, Pulse to engage 8 million+ employees